Staring a new business is full of uncertainties. Although the entrepreneur may have the best new business ideas as well as plenty of capital for business, there are still a lot of unknowns to starting a business.

However, entrepreneurs can minimize this through meticulous market research and building a new business to last. Entrepreneurs need to develop business plans that will help them ride out the storms and remain strong even after four years.

About half of companies don't survive past four years, according to the SBA Office of Advocacy. However, entrepreneurs with best new business ideas and successful entrepreneur marketing strategies should not worry about these statistics too much.

The first step to open a new business is to have an entrepreneur who is aware of the market and its demands. Too often, new business ventures fail because the entrepreneur does not have sufficient experience in that particular industry. Entrepreneurs who have great business ideas but do not have knowledge of that particular industry should get a manager with knowledge of the industry.

Entrepreneurs can also improve the chances of survival of their new business ventures by approaching the investor for capital for business. Venture capitalists fund just one of every 100 business plans they receive.

To improve chance of funding by venture capitalists, entrepreneurs should pick the right VC firm. Many VC firms specialize in supporting a particular business or technology. Entrepreneurs stand a better chance of VC funding by applying to the appropriate one.

A lot of new businesses also fail because entrepreneurs did not pay enough attention to their customers. Entrepreneurs need to make sure that they are reaching the right product to customers. Even before that they need to see that there is a need for the new businesses.

Entrepreneur marketing is also essential for the success of the new business. Only about 4 percent of cold sales calls are likely to turn into sales, so entrepreneurs need to reach clients through non traditional marketing techniques.

Entrepreneurs need to convert web visitors to buyers. For every visitor who buys from the typical e-commerce website, 40 leave without ordering. Conversion rates for most websites are still in single digits. Entrepreneurs of new businesses need to improve these figures.

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