Problem is Ecommerce and Solution is also ecommerce
Online platforms have taken business from small players!!
Ecommerce will shut our store!!
Closed business due to Ecommerce companies!!
No point in counting disadvantages or problems of Ecommerce in India, I believe problem is Ecommerce and solution is also Ecommerce
World is going online, to what extent your business is online? This question each and every business person should ask himself/herself if one’s business is not online. Going online and selling online utilising Ecommerce is need of day, following are top 10 reasons why Indian business should be available online by selling online or at least having online presence
1.Government is supporting Digital India
This government is supporting E initiatives everywhere including government departments, which will make people more users friendly to online mechanism. Digital India is an initiative by the Government of India to ensure that Government services are made available to citizens electronically by improving online infrastructure and also by increasing Internet connectivity. Digital India inititive was launched on July 1, 2015 by Prime Minister Narendra Modi which includes plans to connect rural areas with high-speed internet networks. With digital India initiatives like free Wifi and 100 smart cities which will be well equipped with digital systems, online is going to get traction in coming 5-7 years to come and will continue to grow at good pace.
Other way to look at this is white money/economy is created and parallel money lines or black money is discouraged indirectly. So government is in fact in more support for online mechanism and payments.
2.You are selling when you are sleeping
You can sell 24*7*365 days using ecommerce/online presence. No matter its holiday or its late night your website/online store is working for you.
3. Internet users are increasing day by day
Just talking about India the number of Internet users is expected to reach 402 million by December, a 49% jump over the last year, making India home to the largest online user base after China, according to a report released in November 2015 by the Internet and Mobile Association of India (IAMAI) and market research firm IMRB International.
4.Online buying/payment trust is already created and People spending online will increase:
People are already used to make online payment for the products/services they buy online. Days are gone when people were having fear of making any online payment, nowadays people feel more secure with online payment as there is less chance of theft as in case of traditional purchase where they carry the cash for shopping.
Just think of companies providing free recharges on first buy from App or website, they offer to you for giving them opportunity to try their product. Long term story is, today you might be spending online may be 5% of total shopping budgets, but it will go higher only may be 15% next year and this is where online models are going to earn money from.
5.Sustainable benefits in terms of low prices and low costs:
What will be cost of opening the Shop in Mumbai, Delhi or any other tier 1 cities ? now compare it with online store they are available to you with minimum cost with best positioning using website tools, graphics and SEO tools. Low real estate costs, direct source , less number of intermediaries and low logistics costs saves a lot for the seller with their online store, which makes it more sustainable and promising for business growth as customers also benefits with better prices.
6.Sell to the world:
With your online store you are showcasing your products to the world and which provides you better prices for the product as you are making your product available to world by just managing logistics in better terms. Its like creating competition amongst buyers in case of niche or specialised product in world (Diamonds, Paintings etc.)
7.Keep in touch with youth at low costs
India with youth population further enforces digital India and online shopping. For your products and services its easy and cheap to keep in touch with your youth customers using applications and other SMS/email tools.
8.Real time offers and promotions:
With Online store you can come up with real time offers and lure your buyers by offering even specific deals to that buyer only. With Digital analytics available to you, one can come up with real time offers by understanding needs of your actual customers and promote them products for their choice at better prices, as you can track complete buying behaviour of the customers using digital analytics available to you.
9.Easy to start, gear up and raise funds:
There are many almost free tools also available which makes it easy for you to create your online store for your products and services and which makes it easy to start online store. Once you start getting traction its easy to gear up or scale up online store. As far as growth is concerned its like “Paisa Feko Tamasha Dekho” once you have right product which is picking up traction with small customer base you can multiply the same using digital marketing spending.
For high spending you need good funding back up, looking at current scenario it looks that VC funds and angel investors are behind such start up and they are sitting on idle cash. If you are sitting on right business model there is higher probability of getting funded even withing a few months of starting your business.
Its not worth saying, “Online platforms have taken my business or affected my business”
You need to use online mechanism to diversify your risk either by making your business online or buying/investing in some or the other business which is online to ensure you also take benefit of this online boom.
This is to say Problem is Ecommerce and solution is also online. If you have any query to how to take your business online or how i can make my business online, please feel free to write comments below we would be happy to help you in going online.
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